Luisa Villareal, an artisanal pastry business hailing from Córdoba, Argentina, exudes a charming blend of romance, friendliness, and accessibility. Collaborating alongside Nubia Alvarez Plaate, we embarked on a journey to craft a distinctive brand identity that reflects these qualities.
Our approach was grounded in simplicity and authenticity. We developed a clean yet inviting logo and monogram, complemented by a warm color palette that evokes a sense of comfort. Custom illustrations were created to add a touch of personality, featured prominently in a pattern adorning the brand's packaging.
In a nod to sustainability, we opted for kraft paper tube packaging, providing both practicality and eco-friendliness. The cohesive application of the pattern on labels and internal dividers ensured a unified and visually pleasing presentation.
